It's self-deprecating enough for the locals. And it's cheeky enough to tempt hipsters to come see the birthplace of "The Sopranos" themselves.

Codey wasn't exactly pleased to learn that the state paid consultants $260,000 for a slogan that reminded him of being a single guy who had to beg girls to go out with him.

Show me a politician who can joke about the gay sex scandal that brought down his predecessor, and I'll show you a man who might want to consider sending his resume to The Daily Show.

I expected Codey to sniff at this slogan because he's got to know that the first thing most people see when they arrive in the Garden State is either turnpike traffic or industrial blight.

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